Wander Wise
Project Type
UI/UX
My role
UI/UX designer
Contribution
User interview
User persona
Ideation
Prototyping
Wireframing
Duration
5 weeks
Tools
Figma
Adobe Illustrator
Project overview:
Designing an app to
WanderWise helps travelers choose the best travel packages by comparing options from different travel agencies and groups.
The Challenge:
​
• Finding trustworthy agencies and deals
• Comparing packages on one platform
• Concerns about fraud and payments
• Complex application processes
• Unreliable reviews and profiles
• Difficulty sharing information
• Delays in agency responses
The Goal:
​
The goal is to bring together reliable travel companies on one platform, so users can easily find and compare deals. We want to make sure users are real and prevent any scams. Additionally, users can easily share options with those who do not use the app and directly chat with agencies to ask questions and address concerns.
The Solution:
​
• One platform for trustworthy agencies and deals
• Convenient package comparison
• Secure payment processes
• Simple navigation
• Reliable reviews and agency profiles
• Easy sharing options
• Direct chat feature with agencies
Results of Qualitative & Quantitative Research:
​
I utilized both qualitative and quantitative research methods. In the qualitative analysis, I conducted interviews with 12 travelers to understand the challenges they face when finding packages and booking hotel rooms and flights. Additionally, I conducted a survey of 20 individuals as part of the quantitative analysis.
![titans_2_people_show_telephrine_with_qr_code_1 [Converted].png](https://static.wixstatic.com/media/9d17af_1080259610a14977a2244e443364d339~mv2.png/v1/fill/w_390,h_130,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/titans_2_people_show_telephrine_with_qr_code_1%20%5BConverted%5D.png)
What is your favorite travel destination?
What is your gender?
What is your age?
What is your occupation?
Have you previously traveled through a travel agency app?
What is your estimated budget for a week-long trip?
How often do you travel
each year?
When planning a trip, do you typically prefer to travel with others or independently?
When planning a trip, what challenges do you face?
What challenges have you experienced when using online travel agencies?
Key Features of the New Design:
​
Color: I chose a vibrant palette to reflect the excitement of trip planning.
Typography: Picked the Lato font for its contemporary appearance and readability.
Icons: Designed over 20 icons to enhance user interaction.
User Flow: Designed a user flow to track the user journey from app launch to exploration of features.
Low-fidelity Design: Created detailed sketches to visualize screen content based on user interviews and app objectives.
​​High-fidelity Visual Design: In our detailed designs, I carefully created visuals to improve the look of our wireframes. The aim of this project is to arrange information in a way that clearly presents user options according to their needs and goals.
Thanks for Scrolling!